Books
Get valuable insights and practical wisdom to drive success in the business world.
Ian Tomlin’s books draw on his extensive experience and expertise, offering unique perspectives on entrepreneurship, leadership, innovation, and strategy. With practical frameworks, real-life examples, and inspiring stories, these books provide actionable guidance for navigating challenges and seizing opportunities.
Discover strategies to build resilience, foster high-performing teams, cultivate innovation, and drive meaningful change in your organisation.
Like This, Not This
Published June 2024
This book is about business ‘stuff’ and how you think about it. Imagine building a pyramid of knowledge—your thoughts are the bricks. But some are stubborn, like those in a Jenga tower, refusing to budge even when the ground shifts. This book will tickle your grey matter and challenge those outdated ideas, urging you to replace them with fresh perspectives.
The author, witty and wise, uses philosophical musings to rejuvenate your enthusiasm for business, entrepreneurship, and even life itself.
Forget Funnels Build Bridges
Published July 2023
This book is about the new rules of marketing and sales success. It explains the link between customer value and winning customers. Read it to learn about the tools and methods you will need to maximise customer value and grow your business. Make customer value in all its forms the essence of your success.
9 Decisions to Sharpen Your Axe
Published December 2023
This book is about decisions—the important ones you need to make if you want your business to succeed. It was Abraham Lincoln who said: “if I had eight hours to chop down a tree, I’d spend the first six hours sharpening my axe.’ Fail to make the decisions we cover in this book, ignore their importance, and your business could find itself in a perpetual ‘groundhog day loop.’
The Business Bible 2.0
Published November 2023
This book is about business design and why it’s important not to leave it to chance. It explains the link between thoughtful organisational design and business agility. Read it to learn about the tools and methods you will need to achieve a first-mover advantage in your market. Adapt to change faster than your rivals and operate at a lower operating cost to maximise the potential of your economic engine.
How to Build Brand Envy
Published June 2023
This book is about how your business can build a brand that others envy and how the right approach to brand can become the cornerstone of success. It explores the aspects of brand that matter most to business leaders—those who are not brand obsessives born of the marketing world but those who very much aware of its importance. Discover how to design a brand that will fit your business, amplify it, and foster positive habits and values that your customers will buy into.
The Data Problem
Published July 2024
This book is about every business leader’s journey to create a data-driven enterprise. Want to be data-driven? You need to decouple your data from the silos of operational systems and create a single-trusted view of your data. Forging a composable data architecture is crucial in driving automation, innovation and first-mover advantage. Discover the five big changes impacting the business intelligence industry and what you can do about it.
Speak to the author
Book a call with Ian to discuss your business strategy, sales and marketing agenda, circular marketing needs, brand agenda, digital transformation, organisational design, or cultural health and workforce wellbeing.
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