Get Sales Growth, Not Useless Leads
Email and LinkedIn Outreach Flip Flopping? It’s Not You, It’s The System
Face Facts:
How many blind emails and LinkedIn pitches do you respond to monthly?
One, Three …None?
Spray-and-pray marketing outreach does not build reliable sales pipelines. If that’s what you’re being told, someone is telling a porky pie! Average response rates are between 1-3% (google it!)
Even when someone clicks on a website link or enters their contact details, it doesn’t guarantee results—only lost time chasing down half-chances (and I’m an optimist!).
There's a better way.
There are four frames to how you need to do marketing to make it work … and you need to do ALL FOUR to make your marketing engine work on full throttle!!! They are:
SELF
Be clear on who you are, why your brand exists, and what you sell. Know your customers and why they will buy. Build the social proof (your beachhead) of at least three customers who’ve bought what you sell and are happy to tell others! Write it down!
BRAND
Create a brand your customers will love. Tell your story persuasively through testimonials, your audience experiences and social proof. Create a unique brand signature that stands out.
INFLUENCE!
Today, it’s not companies that sell but people with influence. Identify your brand champions (internal or external to your business). Equip them with what they need to project your story to your audience.
COMMUNITY
Build a community of interest around your brand. Look beyond customers as a sales target. Leverage their goodwill to build repeatable business opportunities by positively telling your brand story and offer.
Invest in a strategy and growth action plan that gets results by building reliable business opportunities. It’s harder and more painful, but it delivers better outcomes!
Our approach is based on a deep market study and a proven growth toolset, not generic tactics.
We help businesses ditch the sales funnel fallacy and build a growth plan that works
Hello!
My name is Ian Tomlin, and I run the niche management consultancy, Tomlin&Co., specialising in business growth strategy; it’s a family business I share with my daughter (Erica) and son (Mason). And, in my time, I’ve written a few popular books!
We make it our job to find your secret sauce, help you communicate that value, put it in front of your buying audience, and solve the thorny problem of how to get customers to want what you buy.
We’ve done this challenging job many times for successful businesses that have found themselves where you are now: high on customer value but low on sales leads!
Watch this short video to learn more, or schedule a FREE exploratory one-to-one consultation with Ian here.
Don't just hope for sales success. Build it.
Book a 3-Part Growth Planning Intervention led by Ian C. Tomlin, growth engineering expert and author of bestselling business books like “Forget Funnels, Build Bridges” and “The Business Bible 2.0,” this intensive program equips you with the tools to achieve growth success!
Testimonials
Hear From Our Customers And Partners
"Our USP started out as our technology. Now, thanks to NDG, it’s our presence in the industry."
Michael Chambers, Chairman, AnswerPay
"We need to work with people who are passionate. We really like that Ian goes above and beyond to put himself in our shoes to really understand our needs. He gives us a lot more motivation to work on our marketing."
Bilal Itani, Founder & CEO, Modular 3D
"I like the fact that Ian understands our world. A lot of the time, he was saying what I was thinking but in a much better way. Working with Ian takes you out of your comfort zone and helps you think about things differently."
Marc Laporte, Founder & CEO, Evoludata
“Ian has been pivotal in helping us strategise and develop our marketing plan. We have found Ian to be energetic, extremely knowledgeable, and fully engaged in helping us to clearly define our vision and goals to drive the business forward. Ian and his team constantly think outside of the box to deliver solutions that help us stand out from our competitors in the industry. Would happily recommend Newton Day!”
David Turner, Managing Partner, Helix Financial Partners
Your Secret Sauce
So, what are you missing from your marketing? What is the gem of knowledge you are missing? It’s this:
Hot brands like GYMSHARK, Pelaton, Soho House, Lego, Patagonia, Dove, Aloe Yoga, and Lush know something you don’t.
They’ve gained a leadership position in their markets by winning their personal battles for the communities that drive their revenues through 3 Bridges of Value: Functional, Trust and Goodwill.
And you can too …you just need to know how!
Register your interest.
Every year, Ian helps up to 12 startups and young or maturing businesses find their marketing feet or close out their business sales. To enroll in this year’s program and find your secret sauce for marketing, secure your place today.
Everyone who registers gets a FREE copy of my ebook ‘Forget Funnels, Build Bridges.’
Book a meeting with our CEO, Ian C. Tomlin:
Pure business adrenaline
Newton Day Group