Marketing & Sales
Forget Sales Funnels, Build Bridges!
One-Page Marketing Strategy
If you can’t describe your marketing strategy on a single page, it probably won’t work. The secret is to ‘do the obvious’ and do it well. We will show you how and facilitate your internal marketing team development.
Product LaunchPopular
Launching a product? We can help. We work with leading brands to make sure their product launch achieves its objectives ‘right first time’ because you’ll rarely get a second chance.
Sales Campaign
Are you looking to execute a sales campaign? Maximising results comes down to knowing what matters to your audience and shaping an engagement approach that makes it easy for your audience to become buyers. In this program, we show you how.
Circular MarketingPopular
Win Your Battle for Communities! Ditch the notion that sales funnels work anymore – they don’t. Your business success will come from winning the hearts and minds of your buying community. This circular marketing approach is the secret sauce behind leading brands like Dove, Gymshark, Peloton, Hello Sunshine, and Aloe Yoga. Learn how to win your audience and build sustainable growth.
Surface Your Competitive Landscape
Do you know enough about your competition? You need to know ‘what you need to know’ about competitors to make sure yours is the best offer and that pricing strategies maximise your growth potential. Along with our partners, we work with leading brands to aid their competitive understanding.
Find Your AudiencePopular
Got a good product? Need to find more customers like your existing ‘good ones?’ We can help. There are several ways of cracking this nutty problem, it’s just a question of working out which one works best for your business!
Presentations and Courses
Why your marketing fails at the first hurdleNew
Why is your marketing failing? We know why if you don’t! In this presentation, we explain where you’re going wrong and what you can do about it.
Design a Marketing Strategy and Growth Plan
Marketing doesn’t work unless it’s ‘fed’ the raw materials necessary to nourish it. Consequently, most marketing investments result in panic campaigns, panic sales behaviours, and poor results. In this presentation/workshop, we outline how to build a strategy for business growth that works.
Books
Here you can find Ian’s books, guides and white papers. Enrich your business knowledge, gain insight into business growth and change management.
Forget Funnels, Build Bridges
Ditch the sales funnel fallacy and build a marketing strategy around your customer value that delivers sustainable growth opportunities. Discover how to get the most from your marketing spend to fuel accelerated growth with this book.
How To Build Brand Envy
In this easy-read guide, Ian uncovers the secrets to building a remarkable brand; one that resonates with your audience and sets you apart from your competition. Through practical strategies and real-world examples, learn how to shape a captivating brand identity, tell your story effectively and take your team with you to new hights.
